YouTube has launched its first advertising campaign, promoting vlogging stars such as Zoe Sugg (known as Zoella), the Slow Mo Guys and Vice News, as it aims to showcase the best content on YouTube.

The campaign, developed by Google and Adam&Eve, will run across TV, print and digital platforms. Ben McOwen Wilson, YouTube partnerships director, said 'YouTube stars are not only entertaining us through their quirky videos, but building long lasting relationships with their fans. Being able to communicate directly with your favourite stars mean fans come back time and time again for the latest news and advice'.